TNS Expands Sport Unit

In the UK, TNS has continuted the expansion and development of its sports sponsorship intelligence arm, TNS Sport, with the appointment of Ben Cronin as Account Controller.

Cronin joins from rival sponsorship research and evaluation firm, S-COMM where as General Manager and Research Director he worked with UK and international athletics, football, motor sports and horseracing clients.

Commenting on the appointment MD Richard Ames said: 'I am delighted that Ben has joined us, adding his specialist knowledge and expertise will further strengthen our team and enable us to remain at the leading edge of sports and sponsorship research.'

Cronin responded: 'From what I have seen, the people and tools on offer from TNS Sport are truly 'best in class' and I'm genuinely excited about bringing those qualities to greater numbers across the sector.'

Surrey-based TNS Sport provides information, sports media analysis and market research to more than 300 sponsors, rights holders and federations around the world, and is online at www.tnssport.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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