Online MR Title Re-Launched, Article Submissions Invited

The Interactive Marketing Research Organization (IMRO) is planning to re-launch its Journal of Online Research (JOR) this Autumn, and is inviting submission of original articles relating to the use and application of online research.

IMRO is a worldwide association dedicated to providing an open forum for the discussion of best practices and ethical approaches to online research. It aims to lead in the development, dissemination and implementation of interactive marketing research concepts and practices, while providing a forum for interactive researchers.

Birgi Martin Co-Editor of JOR and Research Development Director at Lightspeed Research confirmed that the new-look JOR will be published online three times a year, and serve as a hub for information, commentary and debate regarding all aspects of online research. The publication will be distributed to MRA (Marketing Research Association) members and will also be available online at www.ijor.org .

Editorial content will be reviewed by a panel of market research practitioners and academics, and selected articles will:

• contribute to online research knowledge based on new and original insights and findings
• enhance the understanding of a key aspect of online research
• present new techniques for solving the current online research issues

In particular, the editorial team is looking for papers/articles on online quant or qual research and book reviews. Articles and papers should be sent as e-mail attachments to steve@kdaresearch.com no later than Friday, August 31, 2007.

IRMO is a division of the MRA and last year launched its Professional Standards for Database Best Practices, designed to set a standard for online research as well as provide a tool for online researchers to conduct research in an ethical way ( www.mrweb.com/drno/news6088.htm ). The association is online at: www.imro.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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