Former Y&R Planner Returns in Insight Role

Jaime Kalfus has returned to Young & Rubicam Brands as Chief Insights Officer of its subsidiary, Hispanic comms specialist The Bravo Group. She takes charge of the overall development of the Group's strategic and account planning functions.

She joins from Deutsch where she was Associate Director of Brand Planning, directing and guiding accounts for J&J/McNeil and Olympus. She also mentored and helped plan the professional development of eight Brand Planners in the department.

Kalfus spent most of her career at Y&R Brands. Prior to Deutsch, she was Group Director of Brand Planning, Y&R, New York and played a key role in repositioning Y&R around the new metric of 'Energy', launching a new Brand Planning vision to coincide with it and helping to develop a robust knowledge sharing system for worldwide Planners. Her other roles at Y&R included Director of Strategic Planning, Young & Rubicam, San Francisco; E.V.P. Director of Global Research, The Intelligence Factory; and S.V.P. and Director of Account Planning; Young & Rubicam, New York.

Previously she spent time as Director of Research for PC Magazine; Associate Group Head, Research and Planning, Saatchi & Saatchi Advertising and Market Research Manager at Liebling Associates.

She comments: 'I believe there is a real opportunity for Bravo, as a pioneer in multicultural marketing, to continue to push thought leadership about the power and uniqueness of different segments of our society.' Linda De Jesús-Cutler, COO & President, The Bravo Group, believes Kalfus will 'bring fresh thinking to the way that we understand and connect with our consumers' and 'inspire those around her toward the development of powerful ideas and breakthrough creative'.

The Bravo Group was established in 1980, is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California. It is on the Web at www.thinkbravo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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