Sister UK agencies BMRB and BPRI are to link two regular surveys, BMRB's face-to-face Omnibus survey and BPRI's Political Opinion Panel, to give clients the chance to put the same questions to MPs and the general public.
The combined survey will run four times a year, with clients receiving top-line results followed by a detailed report with graphs.
BMRB Marketing Director Steve Cooke comments: 'For the first time organisations can simultaneously compare public opinion with political opinion. For example organisations will be able to evaluate how well they are getting their message across to parliamentarians and the general public alike.' Cara Berry, MD of b2b-focused BPRI, adds: 'Looking at the data together gives us insight into how much the general public drives concern around issues and how much it is driven by a political agenda'.
The BMRB omnibus is composed of weekly in-home interviews with 2,000 adults age 15+ and monthly in-home interviews with 1,000 7-19 year olds, while BPRI's panel features 160 MPs selected to reflect the current demographic make-up of the House of Commons and uses a self-completion questionnaire.
Both are Kantar companies within the WPP Group. Their web sites are at www.bprigroup.com and www.bmrb.co.uk.