Upgrade for Brighton CATI Centre

Brighton-based b2b outward bound specialist The Telemarketing Company is refurbishing its 185 CATI seat offices to upgrade the working environment.

The company will also be installing a VoIP telephone platform to improve quality control and produce campaign analytics.

The firm conducts b2b market research in addition to appointment setting, lead generation and database cleaning, and employs only salaried call centre staff. MD Niall Habba explained: 'This major investment represents a massive vote of confidence in the strength of our business, based exclusively on the delivery of outstanding outbound B2B telemarketing services. Our existing clients continue to be the biggest driver of growth, which demonstrates the strong return on investment that our campaigns deliver.'

The Telemarketing Company was founded on Brighton's seafront in 1990 and specialises in providing unscripted campaigns alongside a range of outbound B2B services.The firm is online at www.ttmc.co.uk.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.