Tickbox Director to Join SKOPOS

London-based SKOPOS Market Insight has hired Andy Gallacher as Head of Insight Consulting to grow the firm's marketing consultancy practice and add new areas of expertise to the senior management team.

Gallacher joins in early September from media research agency Tickbox where he has been Director of Client Services & Consulting since 2004. In this role he oversaw the growth of Tickbox and launched Opinion Matters as a specialist communications and branding agency. Prior to this, he managed sales, advertising, events and publishing teams across a number of Haymarket titles including PR Week, Campaign and Revolution. Gallacher graduated in English Literature from Manchester University.

SKOPOS Founder and MD Darren Noyce commented on the appointment: 'Andy's unique skills and hands-on experience in marketing and consulting mark him out as an exceptional hire for us. Not only can he recommend the right method, he can ensure its actionability and practicality.'

The firm's services include ad tracking and testing, brand evaluation, concept testing, and customer satisfaction and marketplace competitiveness studies. The SKOPOS EuroPanel offers online access to more than 100,000 consumers across Europe.

In January the company found a novel way to launch its Media & Music Insight Division by releasing a video, single and album via web site, YouTube and myspace (www.mrweb.com/drno/news6308.htm ). The SKOPOS home page is at www.skopos-mr.co.uk.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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