London-based online survey firm Demographix is to pilot a hosted panel management system, which it says will help users overcome the problems they encounter when using ordinary email management software to circulate survey invites.
Called Panelwise, the system has also been designed to prevent duplication of survey responses, create schedules for sending reminder emails, and allow users to build up mailing lists of supporters or audiences using recruitment forms.
CEO Derek Cohen explained that the system has been developed in response to requests from key customers: ‘We recognise it makes survey deployment easier and more cost-effective than ever,’ he added.
Available on a subscription basis, the system doesn’t require users to remember usernames and passwords each time they complete a survey. Surveys created within the Demographix product can be assigned to panels, with response managed through the new software.
