InsightExpress Grows Online Measurement Group

Online researcher InsightExpress has announced three promotions and two appointments to its Online Media Measurement Group. Darcy Briggs, Junny Cho and Melissa Sherman become Senior Project Managers while Jamie Chang and Kelly Thomas join the firm as Project Managers.

The team is focused on the measurement and optimization of online and emerging media. In addition to continuing to support client needs, Briggs, Cho and Sherman will also be responsible for providing teammates with day-to-day guidance and assisting with internal initiatives.

Briggs and Sherman both worked in media planning at Freestyle Interactive in San Francisco before joining InsightExpress as Project Managers, in April 2006 and October 2005 respectively. Briggs is a graduate of Boston College and Sherman of St. Lawrence University in Canton, NY. Cho joined as a Project Manager in June 2006 after working as a Scriptwriter at Ipsos - North America. She holds a B.A. from Old Westbury College.

Chang joins from Fisher Investments where she most recently held the position of Media Marketing Associate, and has a B.A. from the University of California at Berkley; Thomas worked most recently at MEC: Interaction as a Junior Planner, and has a B.S. from Oakland University in Rochester, MI.

Drew Lipner, VP, Group Director, comments: 'Since joining InsightExpress, Darcy, Junny, and Melissa have all proved to be outstanding contributors to the Online Media Measurement team. I am also confident that, given Jamie and Kelly's experience, our team will now be even better equipped to meet client needs.'

The company is headquartered in Stamford, CT, with offices in New York, Los Angeles and San Francisco. Affiliated with General Atlantic LLC, it is on the web at www.insightexpress.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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