MrWeb Partners with MRA

MrWeb has announced a partnership with the US-based association MRA (Marketing Research Association). The deal aims to give MRA members access to daily updates of global news and job vacancies while promoting MRA's services and programs to readers of Daily Research News.

MRA's home page now carries links to the latest US and global news and job vacancies via MrWeb. Banners for MRA will appear on MrWeb's US home page as well as on other sections of the site, and in news e-mails. MRA member companies will receive discounts on advertising of job vacancies in the world's busiest marketing research jobseeker index.

'We are thrilled to be working hand-in-hand with MrWeb to extend opportunities for our members in the marketing research profession,' says Larry Brownell, Executive Director of MRA. 'In order to remain competitive in the profession, it is important that we continue to diversify our members' access to new opportunities.'

'We were very impressed with MRA's constructive attitude to helping their members,' says Nick Thomas of MrWeb. 'MRA has a great program of events, both training via the PRC, and other seminars and meetings — we're very pleased to help them spread the word to a wider audience. Some research associations have set up their own online news and jobs offerings, but for our part we'd rather concentrate on our existing strengths and not try and duplicate the functions of a membership body. We're delighted to establish this working relationship with an organization whose offering is so complementary to our own.'

MrWeb's US Director Michael Kenyon adds: 'We expect both MrWeb and MRA audiences to benefit from the new arrangement and we look forward to working together'.

Established in 1957, MRA is the largest opinion and marketing research association. Its membership is international and encompasses companies and professionals engaged in all segments of marketing and opinion research. MRA publishes the annual Blue Book Research Services Directory, and is online at www.mra-net.org.

MrWeb, the publisher of Daily Research News Online, is an independent company established in 1998 and based in London, UK. It introduced the MR industry to the idea of daily updates via e-mail, launching jobs e-mails in 1999 and news the following year. Since its formation, its jobs index has listed 45,000 ads and carries increasing numbers of US and Asian jobs. The site currently averages 14,000 page views and emails news and jobs to around 8,000 opt-in subscribers each working day. Home page: www.mrweb.com.

For enquiries about advertising US job vacancies, please email jobs@mrweb.com stating whether or not you are a current MRA member.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.