Sports and Leisure Research Partnership

In the US, BIGresearch has partnered with retail marketing consultancy The Gluskin Townley Group (GTG) to develop a series of reports on purchasing trends, consumer intentions and actions for the sporting goods, specialty outdoor and specialty bicycle sectors.

Commented BIGresearch VP Sales and Marketing Holly Williams: 'The Gluskin Townley Group brings a unique set of skills and knowledge that, combined with our Internet powered marketing research, will provide powerful, actionable insights into the American sporting goods consumer.'

Through the alliance, both companies will offer market intelligence which they say will help clients increase profits. Elliot Gluskin, GTG Managing Partner responded: 'Together we will be making available actionable market intelligence that will empower retailer and supplier responses to changing market conditions.'

BIGresearch provides consumer behaviour analysis in the retail, financial services, automotive and media arenas. The company, which recently teamed up with Hispanic magazine company Televisa Publishing to provide marketers with information about the Hispanic market (www.mrweb.com/drno/news7085.htm ), is online at www.bigresearch.com.

GTG has more than 50 years experience of consumer insight marketing and research - with specific focus on the bike industry - and is on the web at www.gluskintownley.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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