Former MarketTools Sales VP Joins IMS

In the US, Insight Marketing Systems (IMS) has hired Evelyn Lewin as VP Sales & Marketing North America to promote the firm's flagship Research Reporter application.

She joins from MarketTools, where she helped take the company from a start-up situation to a business with $25 million in sales. Lewin has a 20 year background in software and IT and previously held senior sales positions at GE Capital Technology Management Systems, NEC America and Data General.

Co-Founder Daryl Maloney McCall commented on the appointment: 'Evelyn's background in both technology and market research will enable her to be an effective addition to IMS. She is an accomplished, service-oriented professional who will be able to work in partnership with our existing and new clients to help them increase both the value of research within their organisations and their research team productivity.'

Research Reporter is an information management solution specifically designed for the market research industry. It was recently awarded the ASC/MRS Technology Effectiveness award.

The firm has offices in San Francisco, London and Melbourne and is online at www.researchreporter.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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