Bolger Leaves Yahoo! to Return to comScore

Lynn Bolger has returned to Internet ratings firm comScore to take up the position of Executive VP of Advertising Solutions, focusing on helping clients maximize the return from their investments in digital marketing.

Bolger's career includes more than 20 years of agency experience. Most recently, she served as VP of Advertising and Sales Research at Yahoo! where she was responsible for all media and market research to support search and advertising sales and enhance the positioning, packaging and value of the firm's advertising products. For the four years prior to joining Yahoo!, Bolger worked at comScore where she was tasked with increasing the use of online media research products and services by the advertising agency community.

Prior to this, she was the Founder, MD and CEO of FastBridge, a subsidiary of Initiative Media and a member of the Interpublic group of companies. She was previously Senior VP and Director of Web Media at APL Digital. In her early years, Bolger held media research and planning positions at major agencies, working on global brand accounts.

'We're thrilled to have Lynn Bolger back on our team at comScore,' said CEO Magid Abraham. 'Lynn's proven track record of success, extensive agency experience and industry expertise make her the ideal leader of our Advertising Solutions business. Lynn has been a key contributor to comScore's success.'

Explaining her return to the comScore fold, Bolger remarked: 'It was a challenge. I have a long background in research and I just couldn't resist the body of knowledge that's here, the brains that are here, and the fun to be had. It's as much about the intellectual challenge as anything.'

Bolger has served on committees of the Internet Advertising Bureau, the Advertising Research Foundation and the Association of American Advertising Agencies and frequently speaks at industry events.

The company recently reported quarter two revenue up 23% to $20.8 million and forecasts an increase in quarter three revenue of 33-36% (www.mrweb.com/drno/news7136.htm). Website is: www.comscore.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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