Research Now Adds 'Off-The-Shelf' Flash

UK-based online fieldwork and panel specialist Research Now has developed a standard toolkit for quick and easy Flash survey enhancements.

Flash Survey Toolkit provides standardised Flash-enabled survey questions which can be inserted into online surveys. The firm says that this 'off the shelf' approach gives research agencies the ability to include more sophisticated designs within their surveys and a more interactive experience for respondents.

'Flash Tools have been around the industry for several years,' explained Charles Pearson, Senior VP Business Development. 'However, Research Now is the first online fieldwork and panel company to invest in making it standard. These capabilities are now fast and easy for our programming teams to utilise, and we will encourage implementation amongst our client base.'

By maintaining the standardised tool parameters contained in the toolkit, clients can drop a number of question features into their online surveys, including:

• Card sort
• Custom slider
• Drag and Drop
• Scattered Words
• Magnifying Glass
• Page Flip and Zoom
• Hot Spots.

The product has been developed by the firm's in-house programming teams located in London, Toronto, Athens, Sydney and San Francisco.

The London-based firm has 11 offices and is online at www.researchnow.co.uk.

In July, Research Now saw its share price plummet by around half in the space of two days, after identifying unrecorded costs of £0.6 million in the first half of the year (www.mrweb.com/drno/news6995.htm ). The price had boomed in the previous 9 months, and subsequently recovered some ground.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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