In the UK, TNS has acquired retail and shopper insight consultancy ID Magasin, which specialises in video-based research and eye-tracking for international in-store research.

The Leicestershire-based company – which is to be rebranded TNS Magasin – was founded in 1991 by shopper research and analysis specialist Siemon Scamell-Katz.

TNS says that the acquisition accelerates implementation of its Retail and Shopper Insights business internationally, strengthens its portfolio of specialist skills and services, and builds on the acquisitions of shopping behaviour specialist Sorensen Associates in February 2007 (www.mrweb.com/drno/news6465.htm ) and Retail Forward in March 2007 (www.mrweb.com/drno/news6540.htm ).

Scamell-Katz comments: ‘With growing media fragmentation, the store itself has become a key marketing channel for manufacturers of consumer products. As a consequence, clients are re-organising their business functions to focus on shopper needs within stores.’

TNS CEO David Lowden says the move is another step towards TNS’ aim of creating the leading global retail and shopper insights practice.

Web sites are at www.idmagasin.co.uk and www.tns-global.com.

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