Analyst Adds to Atmosphere

Interactive marketing services agency Atmosphere BBDO has hired former Digitas strategist Sue Davidson in the new role of Director Strategy and Analytics, to add consumer insights to online creative campaigns.

Davidson has more than nine years' experience in online marketing, economic consulting and research, with expertise in business strategy, digital media analytics, consumer insights and programme evaluation across the online marketplace. While at Publicis-owned Digitas, she led digital strategy development on the General Motors business. She holds an MBA from MIT's Sloan School of Management, and an MS in Biology from the University of Maryland.

At Atmosphere, as well as examining those consumer insights that drive online behaviour, Davidson will be responsible for implementing analytical methods to predict and evaluate programme effectiveness.

She will report to CEO and Chief Creative Officer Andreas Combuechen, who commented: 'Sue's prior experience with business strategy and customer research will bring digital planning perspective to our client's businesses - something fairly unique within the online space.'

Founded in 1999, New York headquartered Atmosphere is a digital agency of Omnicom Group's BBDO North America, and is online at www.atmospherebbdo.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.