Healthcare Research Veteran Joins Willow Group

Illinois-based market research agency The Willow Group (TWG) has hired healthcare research specialist Uwe Hohgrawe as Senior VP Market Research, based in the firm's east coast office.

Hohgrawe's background includes both qual and quant experience, including senior roles with Sandoz (Novartis) and GfK Healthcare in Germany, Johnson & Johnson/Janssen Strategic Marketing in Belgium, and Johnson & Johnson Pharmaceutical Group Strategic Marketing in the US. In these roles, he conducted professional and consumer/patient research studies in the pharma, hospital, diagnostic and medical device sectors. In his most recent position with Johnson & Johnson, Hohgrawe was responsible for the development and implementation of key research and intelligence practices and processes.

Hohgrawe previously served as VP and President of EphMRA (the health and healthcare MR association), co-authored the 'EphMRA-PBIRG Internet Research Guidelines', and regularly presents on market research and competitive intelligence issues at conferences in the US and Europe. He holds a Doctorate in Social Sciences from University Wuppertal Germany.

TWG President Bill Fergus says Hohgrawe 'fully understands our client's information needs, opportunities and associated risks in an increasingly competitive environment.' TWG works in both the consumer and professional healthcare markets and is online at www.willowgroup.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.