Partners Launch 'PR Friendly Surveys'

Opinion Research Corporation ORC and US public relations firm The Hastings Group (THG) have announced PR PLUS, which is described as 'a PR friendly survey in a box'.

The product, which caps ten years collaboration between the two firms, involving more than three dozen joint surveys, combines ORC's polling expertise with THG's skill in generating media interest in sponsored surveys.

The partners say the service is designed to help boost media coverage of sponsors' critical business issues, products and services, and hope it will 'also appeal to agencies, companies or trade associations that lack extensive experience with the successful design, delivery and promotion of media-targeted surveys.'

PR PLUS is available in two tiers, full service and advisory service, the former including brainstorming, media-friendly survey development, a fast turnaround projectable national telephone survey and reporting, development of news releases and other media materials based upon it, and tracking and reporting of the media results thereafter. The narrower 'Advisory service' includes a subset of the full service.

ORC Vice President Wayne Russum comments: 'PR PLUS reflects the reality that the combination of a focused survey and a concentrated PR push is critical in generating media attention in a high-impact way. You can't have just a good survey or a good PR plan; you have to bring both of those things together and make them work as one. That, in a nutshell, is what makes PR PLUS different.'

ORC's home page is at www.opinionresearch.com. THG, a full-service public strategies consulting firm with a particular emphasis on consumer, financial, investing, CSR, education and energy-related PR, is at www.hastingsgroup.com. ORC is part of database giant infoUSA www.infousa.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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