Ratings Provider Hires CMO

Quantcast, provider of an open Internet ratings service, has hired Adam Gerber as Chief Marketing Officer (CMO), based in a new NYC office.

Gerber has 15 years of traditional and digital agency media planning and buying experience and was most recently VP for Advertising Products and Strategy at Brightcove, Inc. He was a founding partner of WPP's Digital Edge unit (now MEC Interaction), then led the development of emerging and digital media capabilities for Publicis' MediaVest unit. He is a past committee Chair of the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).

Konrad Feldman, co-founder and CEO, says the firm is 'thrilled' at the new arrival, whose 'deep knowledge of planning and buying processes... will help our Quantified Publishers realize the unique value of their audiences while helping marketers drive improved targeting of their media investments.'

Gerber himself comments: 'The advertising industry is on the cusp of radical change - moving to an addressable, dynamic model that will build off of a variety of extremely granular targeting criteria... We must innovate to dramatically improve on antiquated audience planning and buying methods that limit the depth of evaluation and separate audience analysis from actionable delivery.'

He holds a B.A. in International Relations and a B.S. in Journalism from Boston University.

Quantcast provides ratings on more than 20 million web sites and services, and through its Quantified Publisher program works with more than 18,000 web publishers. Its home page is at www.quantcast.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.