Enterprise Feedback Management (EFM) provider Vovici has acquired DIY web-survey software specialist Surveyo, for an undisclosed sum.

Surveyo was launched last year as part of mySmartSolutions – a firm which develops software to allow survey analysts to build their own surveys for market research, customer surveys and employee studies; and create their own custom reports.

The company’s founder Adil Berdai will join Vovici as Director of Product Marketing, bringing more than twelve years’ experience in consulting, designing and managing enterprise-wide projects and programmes. In his new role, Berdai will help shape and promote Vovici’s products. He will also work alongside the sales team to help them communicate the business benefits that can be gained by building respondent panels.

‘The acquisition of Surveyo demonstrates our determination to be the leading EFM provider for enterprises across the globe,’ said Vovici’s Chief Marketing Officer Jim Ivers. ‘And Adil’s unique skills and his deep grasp of the EFM market will benefit Vovici, but most importantly, will benefit our customers.’

Vovici provides online survey software, survey templates, analytics expertise and research services. Earlier this month, the firm hired Steve Freeman as SVP of Sales (www.mrweb.com/drno/news7783.htm ).

The companies are on the web at www.vovici.com , www.surveyo.com and www.smartsurveys.net.

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