CMOR Elects Ipsos and Kantar Execs

In the US, The Council for Marketing and Opinion Research (CMOR) has announced the election of Diane Kosobud as Co-Chair of its Board of Directors, and Jane Moore as Co-Chair of its Government Affairs (GA) Committee.

Kosobud, who is currently President of Global Accounts with Ipsos North America, replaces Howard Gershowitz on CMOR's Executive Committee. She brings 20 years' research experience, having previously worked as President of NPD's US Custom Research division and Product Development, Marketing Research at NFO and Burke/Bases. She has also worked clientside for Avon Products and for Federated Department Stores, and is the past VP and Secretary for the Marketing Research Association (MRA).

Gershowitz, who has known Kosobud for more than 20 years, says CMOR is 'fortunate to have her depth of experience in this new leadership role'. CMOR's Director of Operations Donna Gillin adds: 'Diane has a wide breadth of experience in the profession; her global perspective will help CMOR continue to provide solid leadership to market research providers and consumers.'

In her new role, Moore - who currently works as VP of Communication and Compliance for Kantar Operations in North America - will work with Co-Chair Michael Mermelstein to guide the committee's efforts to monitor legislative, judicial, statutory and regulatory activity. She has more than 25 years' experience managing and directing privacy related matters.

'We're eager to draw on Jane's experience and expertise to advance our objectives,' said Gillin. 'Jane's broad knowledge will help us continue to provide inspired leadership to market research providers and consumers.'

The Council has also announced the following new members of the GA Committee:

• Michelle Adams (Director, Consumer Strategy & Insights for Frito Lay)
• Anne Hedde (President and Group CEO of Lightspeed Research)
• Robert Baranoff (SVP, Member Benefits for LIMRA International)
• Kathy Frankovic (Director of Surveys for the Election and Survey Unit of CBS News).

CMOR promotes, advocates and protects the integrity of the survey research and opinion research processes. The Council is comprised of more than 150 organisations and members, and is online at www.cmor.org.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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