Two Senior Hires for Aegis Analyst Firm

Marketing ROI firm and Carat subsidiary Marketing Management Analytics, Inc. (MMA) has announced two senior appointments. Former Home Depot exec Patrick Murray joins as VP, Account Management, and Matt Couture, formerly of ImmediateFX Holdings Inc., as Senior Director.

Murray will oversee client service for key MMA accounts, while Couture will manage key client projects and develop analytical solutions, including marketing mix modeling.

Murray was most recently The Home Depot's Director, Pricing Analytics and Execution - he previously led its Marketing Effectiveness function. His experience in management and operations consulting includes time at PricewaterhouseCoopers, and he has an AB from Dartmouth College, Hanover, NH, and an MBA from the Tuck School of Business at Dartmouth.

Couture was Senior Director, Client Service for ImmediateFX, part of Symphony Marketing Solutions. Earlier he worked in client service roles for ACNielsen and as a Manager of Analytics at Hudson River Group. He holds a BS in economics with a concentration in marketing from the Wharton School of The University of Pennsylvania, Philadelphia.

MMA President and COO Ed See says the appointments 'will ensure our clients continue to have access to the most skilled professionals in the field.'

MMA, a unit of Synovate parent Aegis Group Plc since 1997, offers marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Web site: www.mma.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.