Arbitron Veteran Appointed 'Diary Czar'

Ratings giant Arbitron has promoted Tom O'Sullivan, a 20-year veteran of the company, to fill the new position of VP/Diary Market Development. The role has been created in response to a request from the Arbitron Radio Advisory Council for a central point of contact for the diary markets.

In his new role as 'Diary Czar', O'Sullivan, who was most recently VP/Local Radio Sales, will be responsible for aligning the firm's priorities in research and market development with those of broadcast stations and local advertisers. He has also been tasked with creating a customer-focused strategy that links enhancements to small-market ratings services with the overall diary quality-improvement plans set for implementation later in the year.

Explained Arbitron SVP/Sales Carol Hanley. 'By promoting Tom to this new role, we are giving these customers a 'go-to' advocate to help us strike a better balance between improved radio audience measurement and enhanced local market sales and programming tools.'

In his previous role O'Sullivan was responsible for managing all local radio sales and service of the firm's products throughout the US. He has previously held numerous sales and service positions, including working as Customer Service Representative, Trainer, Account Manager, and Divisional Manager. Before joining Arbitron, O'Sullivan was a Financial Analyst at Apple Bank. He has a BS in Management from the Stern Business School at New York University.

At the end of 2007, Arbitron delayed the roll-out of its PPM system in nine of its planned markets to give the firm time to resolve issues raised by the National Association of Black Owned Broadcasters and by a consortium of four of the USA's largest radio broadcasters (www.mrweb.com/drno/news7637.htm ).

Web site: www.arbitron.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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