Ipsos Achieves 9.1% Organic Growth

February 14 2008

Ipsos has posted full year revenue of Euros 927.2m, up 8.2% on the back of organic growth of 9.1%. Strong performances in Asia Pacific, Latin America and Europe more than offset a slight decline in the group's North American revenue. The Group’s Marketing Research operations performed strongly with revenues of €445m and organic growth of 7%, against a small increase in revenues during 2006. Media Research revenue increased 13.5% to €66.7m, of which 12% resulted from organic growth. Customer Satisfaction Research climbed 13% to €91.9m, Opinion and Social Research rose 7.5% to €123.9m and Advertising Research Increased 10% to €199.7m of which 14.5% resulted from organic growth. Regionally, revenue was up across Asia Pacific, which saw a 14.5% increase to €91.8m. In Latin America revenue climbed 19% to €101.1m, while in Europe it rose 12% to €449.1m. However, in North America it declined 2% to €285.2. Amongst its many investments during the year, Ipsos bought 70% of South African MR agency Markinor (www.mrweb.com/drno/news7334.htm ), 51% of Turkey’s second largest MR agency KMG Research (www.mrweb.com/drno/news6787.htm ), and acquired most of Peruvian agency, Apoyo Opinión y Mercado SA (www.mrweb.com/drno/news6456.htm ). Ipsos says its operating margin grew ‘significantly’ in 2007, but will not be releasing details until 18 March 2008. For this year, the firm is predicting sales above €1bn and is again expecting its operating margin to increase. Web site: www.ipsos.com. Ipsos MORI:All newsMrWeb info Simple printable version of this article. Email this article to a friend. Register for News emails