Boston Analytics Grows Healthcare Practice

US-based Boston Analytics has expanded its Healthcare offering with the appointment of Helena Long as VP of Business Research and Analytics, to serve as co-leader of the practice with fellow Vice President Kimberlee Luce.

She joins from Abt Associates where she was a principal, working in pharmaceutical, medical devices, healthcare IT and biotechnology, and has particular knowledge of oncology, cardiology and nuclear medicine, from twenty years of experience in the sector.

Long says the sector is rapidly changing at present, with globalization, expiring patents and a slowdown in the number of new product releases all threatening to slow revenue flow, creating a need for more sophisticated market research: 'There is a great opportunity to apply financial analytics, business research and predictive modeling in order to come up with the new models that will overcome these challenges.'

Her role will include leading the creation of macro trend and driver analyses, industry and sector analyses, competitor profiling and positioning, market segmentation, patent trend analysis and other business analytics services.

Boston Analytics is headquartered in Boston with offices in New York, London, and Mumbai. Web site: www.bostonanalytics.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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