New Measure for Hotel Guest Experience

US business process management and MR services firm Mobius Vendor Partners (MVP), has launched an online tool to measure guest satisfaction levels at hotels and resorts.

Its new CustomerCount tool has been designed to collect and measure customer feedback on the entire guest experience, from reservation to sales - and also about their vacation as a whole.

Explained MVP Managing Partner Bill Morris: 'The process allows management to identify problem trends and needs; pinpoint challenges most significant to prospects, customers and/or guests; target improvement efforts and increase customer satisfaction levels by creating benchmarks and monitoring improvement.'

The tool was developed as proprietary software for a major MVP client and may now be customised for use by shared ownership resort developments, as well as other businesses.

MVP Strategic Research Services was established in 2005, is based in Indianapolis and is online at www.mobiusvp.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.