Optimisa’s Leeds, UK-based research agency Quæstor has appointed former Nunwood Director Andrew Wiseman as CEO, following the departure of MD Anne-Marie McDermott last June.
Wiseman joined Nunwood in 2004 as Associate Director in charge of the firm’s quant team, and in 2006 was promoted to the post of Director to drive the growth of the firm’s Analytics and Quantitative business (www.mrweb.com/drno/news5558.htm ). Prior to this, he worked for ACNielsen’s Advanced Analytical Consulting division, delivering insight for some of the world’s largest FMCG brands, and developing models to assess the longer term benefits of advertising.
Optimisa Chief Executive Simon Dannatt said of the appointment: ‘We have been aware of Andrew’s work and achievements for some time. Quæstor continues to expand and we needed someone with proven leadership experience who could work with the senior management and staff there to meet the challenging growth targets that Quæstor has for 2008 and beyond.’
Former MD, McDermott left the firm last summer to spend more time with her young family (www.mrweb.com/drno/news5506.htm ). The role was temporarily filled by Bob Bond, the CEO of what was then the company’s parent, eq, prior to its sale to Optimisa last October (www.mrweb.com/drno/news7443.htm ). Bond subsequently established his own consultancy Ganbatte Capital (www.mrweb.com/drno/news7522.htm ).
Commenting on his new role Wiseman stated: ‘There are substantial opportunities for Quæstor, both in traditional areas of strength and also through collaboration with other parts of Optimisa, and I look forward to getting involved in both aspects as soon as possible.’
Quæstor comprises specialist media division Qmedia, financial services practice Quaestor Finance, and fieldwork, data processing and research arm Quench. Last week the company opened a new central London office (www.mrweb.com/drno/news8009.htm ).
Web sites are at www.quaestor.co.uk and www.optimisaplc.com.