Center of Excellence Launched

Atlanta customer intelligence agency Vantedge Group, and San Francisco-based AbsolutData have partnered to launch a joint Research and Analytics Center of Excellence, with a team of 30 staff.

The centre will provide on-demand capabilities including analysis, modelling and predictive analytics. It has been designed to offer mid-sized firms the benefits of receiving customer intelligence on an as-needed basis, without the overheads associated with running a large research or analytics programme.

Says AbsolutData's CEO Anil Kaul: 'Midmarket firms can prosper from Vantedge customer growth and churn reduction offerings. By including the advanced analytics expertise, delivery efficiency, data collection and processing power of AbsolutData, we feel we have the perfect solution for midmarket customer insights.'

Vantedge Group President Read Ziegler says that until now, midmarket firms were forced to choose between expensive research consultancies or resource intensive in-house solutions. 'Now our blended model brings the midmarket better value by reducing the time and investment it takes to complete quality customer research'.

Vantedge Group specialises in turning data into usable insights, while AbsolutData offers advanced analytics and market research services. The partners are online at www.vantedgegroup.com and www.absolutdata.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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