New TNS Media Unit to Include Acquisitions

TNS has grouped several of its North American operating units into a new division, TNS media, with Dean DeBiase as CEO. TNS media intelligence and TNS media research join newly-acquired companies Compete and Cymfony to form the new entity.

The firm says the move will strengthen its ability to provide global measurement and analysis of consumer behavior across all media and digital platforms. The new unit's services will include strategic advertising and marketing information; Internet, TV, set-top box and radio audience measurement; brand monitoring and analytics from traditional and social media; and online audience and behavior tracking.

DeBiase, who will oversee all North American operating units, says the firm will 'bring together the best people, services, technology, and insights from Silicon Valley to Madison Avenue, to provide marketers, agencies and media partners the next generation of tools and insights they need to innovate and compete in their industry sectors, as well as target and connect with consumers.' TNS CEO David Lowden comments: 'With the formation of TNS media and our acquisitions of Compete and Cymfony, this new group is set to expand our digital measurement capabilities and provide a single platform to deliver our services globally throughout the TNS network of companies and partners.'

DeBiase has an extensive background running Internet, media and digital services businesses. Before TNS, he was Chairman and CEO of Fathom Online. He has built leading consumer and business services companies in media, entertainment, advertising, cable TV, technology and Internet industries, and has led Fortune 500 subsidiaries and independent companies including Autoweb, AT&T Imagination Network, AOL, Zenith and FedEx, through growth phases including expansion, turnaround, M&A and IPO.

Jean-Michel Portier, Global Head, TNS media, says DeBiase will lead the firm's digital and Internet expansion strategy 'through a combination of acquisitions and organic growth.'

The group's home page is at www.tnsglobal.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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