Panel Management Launch

In the UK, online research software provider Demographix is to launch Panelwise, a fully-integrated panel management system incorporating new Web 2.0 based interactive workflow features.

The product, due next month, aims to provide an easy-to-use, lower-cost one-stop solution for research and marketing departments, and help them overcome 'significant problems' using ordinary email management software to circulate survey invites to their mailing lists.

Among the key feature are three separate panel building options (file uploads, recruitment surveys and responses to existing surveys); HTML or text email composition; inbuilt email scheduling and testing; panel sub-group selection facilities; automatic unsubscribes and bounce handling; and easy scheduling of follow-ups for non-responders.

Demographix CEO Derek Cohen says the new launch will make use of advanced principles in workflow design and Web 2.0 technologies such as Ajax, adding: 'We know that Panelwise will help make panel management an affordable reality to many organisations and companies that cannot afford the huge costs often associated with external consultancies.'

As with the companies other services, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invitations; there will also be one-off usage and managed services options.

The company's home page is at www.demographix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.