New Leader at Ipsos ASI

Jill Wiltfong has joined Ipsos in the newly created role of Senior Vice President, Tracking Product Management, driving the global tracking business of the Group's advertising-focused ASI subsidiary.

Wiltfong will be based in the research firm's Chicago office. She joins from The Gallup Organization, where she headed worldwide strategy and marketing for the brand management and customer engagement consulting practices. Before this, she served in general management and product marketing roles at The NPD Group and as an international media and business communication coach and consultant. She has also worked as a national spokesperson, lobbyist, and award-winning television news reporter and anchor, at companies including NBC, FOX, and independent station affiliates in Louisiana, Kansas, and New York.

Lana Busignani, President of Advertising Research for Western North America, welcomes Wiltfong's 'formidable experience, insight, and enthusiasm' and comments: 'Jill is a talented and accomplished professional who understands the needs of clients and how to get things done.'

In 2007, Ipsos generated global revenues of EUR 927.2 million ($1.27bn). Web sites are at www.ipsos-asi.com and www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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