rdsi Quant Team Moves In with Qual

In the UK, consumer research agency rdsi is bringing together its qualitative and quantitative research teams at its headquarters in Islington, Central London.

The quant team will move from the firm's Barnet, North London office next Tuesday, leaving behind the telephone research unit and recruitment area of the business (Field Initiatives) which will take additional space at the premises.

MD Wendy Mitchell explained the reason for combining the two teams: 'Clients will benefit even more from our leading way of integrating different research methodologies, across both qualitative and quantitative research, both in the UK and internationally.'

rdsi's principal areas of business are healthcare (beauty, toiletries, and pharmaceutical), food and drink, finance, telecoms, and retail. The firm has a turnover of more than £6m and employs around 36 staff at its three UK offices.

Web site: www.rdsiresearch.co.uk .

Last year, rdsi appointed alcoholic drinks researcher Ben Langleben as Research Director, co-managing the firm's quant team.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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