Web Analytics Provider Branches Out

US company Numeric Analytics has broadened its proposition from a core offering of web analytics consulting services to include a range of online marketing solutions, including organic search engine optimization (SEO), pay per click optimization (PPC/SEM) and affiliate marketing.

The firm says the combination will provide clients with the expertise to best utilize online marketing campaigns while continuously measuring results and optimizing. Manager of Consulting Services Ted Stites says adding marketing optimization was 'a natural fit'.

He continues: 'Pairing analysis with marketing gives us a big advantage over a typical interactive agency because we can ensure that clients know exactly how their marketing budget is being spent and whether it's spent in the best possible way.'

The firm's web site as at www.numericanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.