TNS Launches Brand and Employee Research Tools

TNS Lanka has launched two new research tools - the first to help marketers measure consumer commitment and loyalty towards their brand, and the second to help HR professionals measure and monitor employee satisfaction.

Designed by the local team of analysts in Sri Lanka, The Brand Power tool has been created to measure the commitment of consumers towards brands / organizations and identify the strength of the brand-consumer relationship. Meanwhile, Employee Pulse measures whether higher employee motivational levels lead to better productivity and increased employee retention.

Praveen Madawala, Country Manager at TNS Lanka commented: 'The beauty of these products is that they provide insights for decision making and strategy creation. We have designed what's needed for the local market bearing in mind requirements of not only large scale multi-national clients but also medium and large scale local clients.'

TNS' product portfolio already includes tools such as AdEval to evaluate advertising performance, Needscope to measure consumer needs and motivation, and brand and ad tracker Marketwhys. Last September, the group launched BriefScape, a research product for the early stages of brand communications development.

Headquartered in Colombo, TNS Lanka offers local market research products and solutions, and is also integrated into the TNS Asia Pacific region through its parent company, TNS India.

Group home page is: www.tns-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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