Senior Hire for Sequent Partners

US-based ad and media research specialist Sequent has added a new partner. Madison Avenue veteran Alice Sylvester joins from Interpublic's DraftFCB where she was SVP-Account Planning Director.

Sequent was formed in mid-2003 as a brand-building metrics consultancy with a focus on the long-term value of marketing assets, but now concentrates almost entirely on helping clients through the transition to new forms of media.

Sylvester is a past chairman of the board of the Advertising Research Foundation, also led at one stage by Sequent co-founder and packaged goods marketing and research veteran Jim Spaeth. She will also work with Bill Moult, founding partner of the Marketing Science Institute and a former President & CEO of Ipsos ASI, who also worked in leading research roles at ad agencies Young & Rubicam, Leo Burnett, and J. Walter Thompson.

Web site: www.sequentpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.