Theorem Upgrades Analysis and Reporting Tool

Theorem Inc. has upgraded its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. The tool allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.

The new tool draws in data from ad servers, search engines, site side data, rich media and traditional marketing sources, and promises smooth handling of the terabytes of data often produced by online marketing campaigns. Reports can be generated in HTML, Adobe, Excel and other Microsoft Office formats, and can then be distributed automatically to team members - the firm claims it can shorten reporting schedules from 3 weeks to 3 days.

'The amount of data needed to execute a successful online marketing campaign is growing at an exponential rate' comments CEO and founder Jay Kulkarni. 'Through Theorem Analytics 2.0, we aim to provide our clients with a solution to this increasing need that can scale efficiently and economically with their businesses. What Bloomberg terminal offers a stock broker, Theorem Analytics offers a digital marketer.'

Founded in 2002, Theorem focuses on customized operational services for digital marketers like DoubleClick and Digitas. A privately held company based in Chatham, N.J. with offices in Bangalore and Mysore, India, it is online at www.TheoremInc.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.