TNS to Provide 'Holistic' View of Russian FS Market

TNS is expanding its operation in Russia by rolling out its FasTrack 360° financial services tracking tool, which the firm says is the first of its kind in the country.

Using the system, the company's Russian arm, TNS MIC, will conduct continuous surveys with 12,000 adults living in 77 Russian cities. Resulting data on banks, payment systems, investment and insurance companies will enable clients to track market share, brand awareness, customer segmentation and customer satisfaction.

The system also integrates data from TNS Media Intelligence, which allows financial services brands to correlate market activity such as account openings and closings with media spend, by all major competitors. Users will be able to look at these figures on a city-by-city basis, and across an extensive number of products - such as loans, credit cards, retirement accounts and a wide variety of insurance products.

Dmitriy Trofimov, Head of Finance Research Group at TNS MIC, explained: 'FasTrack 360° allows customers to see changes in market dynamics almost instantaneously. With the addition of insights from TNS Media Intelligence providing accurate tracking of financial services advertising, we believe we are providing a comprehensive service to finance brands that are active in Russia.'

The tool is available on a subscription basis to any company engaged in Russia's financial services industry, including foreign-owned global brands as well as domestic brands.

TNS MIC was the former Soviet Union's first privately-owned research company backed by foreign capital.

Web sites: www.tns-global.ru and www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Kantar TNS
• All news
• MrWeb info