In the US, WPP-owned market research and strategic communications consultancy Penn, Schoen and Berland Associates (PSB) has launched a new tool to offer clients advances in operations, sampling and deliverables.
The firm says most tracking studies repeat the same questions every month or quarter and provide a basic assessment of a company's standing, with most resources dedicated to data gathering and very little useful insight gained.
According to SVP Dr Larry Schack, the new Tracking Plus goes 'beyond the data', to give clients the insights they need to beat off the competition. Key features include:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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