Pheedo Dashboard to Help Social Media Advertisers

US-based media ad network Pheedo has launched a dashboard to measure news feed (RSS) user behaviour, for advertisers distributing content through social media such as Facebook and MySpace, or through web sites and blogs.

The new FeedPowered Analytics Dashboard delivers intelligence about where an advertiser's content is consumed, active user analysis including user engagement levels, and pass-along rates. It also provides analysis of behaviour trends of active users consuming content beyond the web site, to create social media analytics and measurable ROI on ad spend.

Dashboard tracking and measurement features include:

• Active User Analysis - the number of feed subscribers and feed subscription growth trends.
• Content Engagement - the number of views and clicks on editorial items to determine which content is most popular with readers.
• Advertising Stats - ad impressions, clicks and CTR on feed content ads.
• Social Media Distribution - consumption points where subscribers are receiving and interacting with the content.
• Subscription Options - RSS subscriber activity.

States CEO Bill Flitter: 'Marketers expect effective and efficient measures on their media campaigns and our dashboard is an important next step in the evolution of distributed media ROI analysis.'

Pheedo was founded in 2003 and has offices in the San Francisco Bay Area; Portland, Oregon; and Tokyo. Web site: www.pheedo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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