Automotive Loyalty Launch for Experian

Experian Automotive has announced a new client loyalty offering, aimed at helping Original Equipment Manufacturers (OEMs) and their agencies build a customised picture of what drives loyalty among their own specific customers.

The company, a division of information and database giant Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers; and operates a National Vehicle Database housing more than 500 million vehicles.

The firm says the majority of OEMs retain less than four out of 10 of their current customers, largely due to a lack of actionable information to help them understand what makes their specific customers loyal. The new offering combines Experian's consumer behavioral and demographic, vehicle registration and summarized credit information with OEM transactional and service data, and can customise definitions of loyalty specific to makes, brands, models and even body styles.

Profiles are based on factors that customers value most in a vehicle, where they go when leaving a make or brand, and all the vehicles in a customer's garage, not just the last vehicle bought.

Scott Waldron, President of Experian Automotive, comments: 'To be effective in reaching and retaining customers, it is critical for manufacturers to understand the definition of loyalty that best represents their customers, brands and services'.

Web site: www.experianautomotive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.