New European Leaders for Lieberman

Lieberman Research Worldwide (LRW) has appointed two senior consultants, Mark Hartstone and Soumya Roy, PhD, to their European HQ in London.

Hartstone joins as MD, Europe, having worked previously at Nissan Europe, directing marketing activities for 40 European markets as Strategy & Intelligence Manager. Before this, he was Head of Strategy at consultancy Mountainview; European Director of Insight at ad agency Foote, Cone & Belding; and CMO of a telecom startup. He has a postgraduate degree in market research and a business degree from the City of London.

Roy becomes Senior Vice President and Brand Practice Leader, and will act as the firm's marketing science expert for Europe. He has worked as a consultant for LRW across various sectors and designed its Relevant Clarity® brand paradigm. He was previously Global Practice Leader for RI in London, and before that a senior consultant at The Gallup Organization. He holds an MBA in Finance from the University of Missouri and a PhD in Marketing Sciences from Temple University.

LRW has offices the United States, London, Tokyo and Shanghai and is on the Web at www.lrwonline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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