Israeli Link for Millward Brown

WPP-owned global agency Millward Brown (MB) has partnered with research group Shiluv in Israel.

Founded in 1976, Shiluv is a full-service agency which works for many local and multinational companies. The firm employs a number of technologies include CATI and the Peoplemeter, and conducts online research and media measurement through its daughter company, InterSight, which offers the Mypanel.co.il B2C & B2B panels and e-Rate online measurement system.

Shiluv has also developed a number of its own tools and services for online campaign measurement and online panels.

Israel Oleinik, MD and Founder of Shiluv commented: 'By joining Millward Brown's global network we can now combine our deep understanding of the Israeli market with Millward Brown's unrivalled knowledge in understanding brands and communications. As a result of this, our clients can expect the best local insight combined with world-class practice.'

Petra Prusova, MB's Development Director for Central and Eastern Europe, said that Shiluv would be a 'great partner' as the Tel Aviv-based firm is a leading provider of qual and quant research solutions for many well-known brands, both globally and in Israel.

Web sites: www.millwardbrown.com , www.shiluv.co.il and www.inter-sight.co.il .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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