Chinese Mobile Partnership

In China, mobile ad network operator Madhouse has partnered with research firm iResearch Consulting Group to help inform advertisers and investors about the latest trends in the country's mobile marketing sector.

Madhouse and iResearch have signed a three-year contract to work together on mobile user behavioural studies, mobile media traffic monitoring, and mobile ad tracking.

iResearch is responsible for the research, analysis and data mining needed to provide the resulting reports, and the firm will also evaluate and provide third-party results verification for Madhouse's advertising clients.

'As the industry leader, we have the responsibility to share our learning with other industry players, particularly advertisers, in order to drive this new market together,' explained Joshua Maa, Madhouse CEO, 'iResearch has substantial experience in Internet media and other new media. Together, we hope to provide impactful research reports to provide advertisers and investors with a better understanding of China's mobile marketing sector.'

Henry Yang, President of iResearch explained that his firm would be tapping into Madhouse's mobile ad serving technology to produce the sector reports.

In addition to providing standard research reports, iResearch also offers customized research on marketplace and consumer attitudes and behaviors.

Web sites: www.madhouse.cn and www.iresearch.com.cn .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.