Motorola CMO Leaves for Personal Care Firm

Personal care product manufacturer Alberto-Culver has appointed Kenneth 'Casey' Keller as President US, to develop and execute a strategy for the company's continued growth in the region.

Keller joins with nearly twenty years' consumer product management experience. Most recently, he worked as Chief Marketing Officer and EVP at Motorola, where he was responsible for company-wide marketing strategy including market research, agency management, PR and marcoms. Prior to this, he worked as Chairman and CEO of Heinz Italia, and earlier in his career, he spent ten years with Procter & Gamble. Keller has an MBA from Harvard Graduate School of Business Administration and a BA in Economics and History from Cornell University.

In his new role, Keller reports to President and CEO V. James Marino, who comments: 'We're extremely pleased to have an experienced professional with an extensive consumer background join our executive team. Casey has a proven track record of successfully expanding and developing brands, successfully launching new products and driving growth.

Alberto-Culver Company is a $1.4bn manufacturer and marketer of beauty, personal care and household products in more than 120 countries around the globe.

Web site: www.alberto.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.