Advisory Board for [x+1]
September 25 2008
In the US, predictive marketing and analytics firm [x+1] has appointed a seven-member Advisory Board of 'thought leaders' in marketing and management to review its company strategy and product plans, and for more informal, ongoing advice.
Initial members are:
- Perianne Grignon, VP of Media Services, Sears
- Michael Wexler, VP of Marketing Insights, Yahoo!
- Ed See, Principal, Ed See Associates and former President, Marketing Management Analytics
- Ed Raha, President, Berkeley Quantitative
- Matt Spiegel, CEO, OMG Digital
- Dr David Juran, Professor, Columbia Business School, NYU Stern.
'Predictive marketing and data analytics have become such a key piece of any successful online marketing initiative, and I am honored to be asked to take part in its new Board,' said Grignon. 'I look forward to working with this distinguished group of experts from various marketing and media disciplines to help [x+1] break new ground in terms of technology, process and strategy.'
Founded in 1999, [x+1] develops statistical modeling technology to maximize the return on marketing investment (ROI) of web sites and digital media. The firm recently
appointed three senior directors from Synovate company Marketing Management Analytics (MMA)
The company is headquartered in New York City and is online at
www.xplusone.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
