In the US, ORC parent infoGroup has partnered with location content firm Urban Mapping to augment its business listings with relevant neighbourhood information.
This data will be drawn from Urban Mapping’s database of more than 60,000 US neighbourhoods, representing more than 2,700 cities and towns. The database also includes international boundary data corresponding to 20,000 neighborhoods across Canada and many European countries.
Local search, mapping, GIS, location-based services, social networks and other interactive applications can tap the firm’s boundary data through its Urbanware: Neighborhoods database product.
By linking this boundary data with info
Group’s business databases, clients will be able to offer their end-users the ability to perform a search by a socially defined and relevant neighbourhood, and not just by city or ZIP code.
Urban Mapping’s own research indicates that people search by neighbourhoods at least 40 times more often than by ZIP code, which allows for more targeted advertising.
‘By adding neighborhood look-up capability to info
Group data, our customers can gain additional leverage with the industry’s richest and most contextually relevant business listing solution,’ explained Jim DeRouchey, President, Database Licensing at info
Web sites: www.infoGROUP.com