InsightExpress Grows Team

US online agency InsightExpress has expanded its Custom Marketing Research team with the appointments of Frank Dolcimascolo as a Director in the Media Sector; and Jeffrey Price as an Account Executive and Michele Paris as an Account Manager in the Service & Leisure Sector.

Dolcimascolo joins with more than twenty years of both quant and qual market research experience. Most recently he was Research Director at USA Weekend Magazine, prior to which, he held Research Director positions at Forbes, Advertising Age, Playboy, Dow Jones Publishing and the Newark Star Ledger.

In his new role based in the firm's Manhattan office, Dolcimascolo will focus on developing custom marketing research business among East Coast publishers. He holds a BA and an MA from the Manhattan School of Music.

Price joins from IRI, where he held various client service positions over the past five years including Client Solutions Project Manager, Panel Consultant, and Account Team Manager. In his new role, he will be responsible for developing relationships with consumer products clients. He holds a BS from the School of Business at the University of Connecticut in Storrs, CT.

Paris began her career at Ipsos-ASI, spending more than five years in the Advertising Research group where she latterly worked as Account Manager. After this, she worked at TNS as an Account Representative on a major cosmetics brand account team, and most recently she held the position of Director of Operations at Masters Footwear in Miami, FL. In her new role, she will support and expand existing client relationships for the Service & Leisure Sector, while co-ordinating the firm's Marketing Research and Custom Marketing Research Operations teams. She holds an MBA from Southern Connecticut State University and a BS in Marketing from Florida International University.

'Frank, Jeff and Michele each bring not only strong marketing research experience to InsightExpress, but also a dedication to client service that will benefit both our clients and this organization tremendously,' commented Fern Schapiro, EVP of Client Service and Marketing.

InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. The firm recently launched the 'Research Experience Monitor', to help publishers of online surveys monitor, control and/or limit the frequency of survey invites on their sites.

Web site: www.insightexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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