PRIME Unveils PR Content Analysis Service

PR research and evaluation consultancy PRIME Research has tapped IBM's OmniFind text analysis solution to launch a system for monitoring, contextualizing and visualizing web-based news, blogs and forums.

The new PRIME web.Analysis service utilises content analysis software to provide instantaneous analysis from the unstructured content of the web. Using advanced contextual analysis and intelligent search, the platform extracts relevant insight to track consumer sentiment.

In addition, PRIME consultants in eight locations around the world are available to provide interpretive analysis and guidance.

'The web.Analysis system enables clients to uncover consumer intelligence, identify emerging issues and track competitors instantaneously from the desktop,' explained Mark Weiner, CEO of PRIME North America. 'With this release, we continue to enable corporate and brand communicators to demonstrate and generate a positive return on their investment in public relations.'

Headquartered in the US, the firm has additional operations in Europe, Asia, and South America, and is online at www.prime-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.