US agency Webbed Marketing has updated its social media measurement tool to draw from additional sources of consumer generated content ranging from blog search engines to social bookmarking sites.
The firm’s Webbed-O-Meter was designed to provide a means for businesses to monitor how much social media and word of mouth buzz is being generated around their brands.
Version 2.0 runs through a sophisticated algorithm to measure 16 different media outlets and social bookmarking sites to generate a sum social media and word of mouth score, from 1-100.
Founder Bill Balderaz, who rejoices in the title of Chief Optimism Officer, says the tool acts as a 'buzz barometer' to measure the effectiveness of future online efforts, and pinpoints where social media and word of mouth content is being generated.
‘This allows us to focus our efforts on generating social media and word of mouth buzz in corners of the Internet that are not talking about a particular brand,’ says Balderaz. ‘It also allows us to find where negative social media and word of mouth activity might be happening and to steer the conversation in a direction that benefits the brand.’
The firm’s Webbed-O-Meter was designed to provide a means for businesses to monitor how much social media and word of mouth buzz is being generated around their brands.