In the UK, behavioural research consultancy Bunnyfoot is opening a new office in Sheffield and has appointed Alison Rawlings as its Managing Director.

Bunnyfoot was established in 1999 to conduct user testing market analysis and customer-focused research programmes to help clients develop adverts, web sites, products and services. The firm, which already has offices in London, Oxford, Reading and Edinburgh, is to open in Sheffield with a team of three, as part of expansion plans which include new operations in New York and Hong Kong next year.

Initially Bunnyfoot Sheffield will take up residence in a temporary office, before relocating to space in the Electric Works – described as the city’s 'Digital Campus' – in March.

Comments Rawlings: ‘Electric Works is an exceptional building and the ideal place for us. It’s close to the station so we will be able to easily carry out ‘mass user testing’, a new approach to checking the ease of use of products and services.’

Co-founder Rob Stevens recently spun off the firm’s eye-tracking expertise into a separate consultancy called Think Eyetracking, led by former Bunnyfoot MD Lizzie Maughan.

Web site: www.bunnyfoot.com and www.thinkeyetracking.com .

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