Web Ethnography Tool Launched

New York-headquartered SIS International Research has launched an online intelligence gathering service to assess stakeholders' opinions and their behavior as influencers regarding a brand or product.

The firm's new SIS Netnography provides intelligence into how these stakeholders are impacting brands and products, as well as offering solutions on how to target such consumers.

The system incorporates customized ethnographic web research and produces proprietary models for research gathering. Observational and interactive techniques are tapped to elicit information, which is gathered in real-time for tracking and aggregation.

Not only can the platform be used to help consumer-based organizations understand the influence, perception and behaviours of stakeholders, it can also be employed in political campaign analysis to track rumors, issues and commentary.

Founded in 1984, SIS International Research provides market research, business intelligence and competitive intelligence across more than 50 industries in over 120 countries. At the end of last year, the firm launched The Global Market Intelligence Tracking Service - a suite of market intelligence services to provide competitor information and track industry trends.

Web site: www.sisinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.